Sponsored Links
Sponsored Links – or paid advertisements – are internet actions dedicated to attract a focused and qualified audience coming from the search engines.
Why Sponsored Links return results?
- The ad has a unique relevance.
- The user who has typed “road transport” sees an ad of “road transportâ€.
- You pay per click, and not each time the ad is shown, as in others modalities.
Analytics
The Search Engine Marketing (SEM) team of MÃdia Digital uses the Google Analytics daily as a tool for researches, surveys and - especially - for taking strategic decisions for clients.
Google Analytics is a basic tool for any SEM professional - specialized either in SEO or in Sponsored Links. In addition, all the SEM team members of MÃdia Digital use the Analytics daily and are specialists in the interpretation of numbers and in the recorded variations.
Analytics Services offered by MÃdia Digital
- Visitation measurements by origin, city, media, etc.
- Analysis of entry and exit points of a website, highest abandonment points, that provide the knowledge of which page must be reworked.
- Creation and analysis of the selling funnel, that allows us to see in which page is happening the abandonment and the conversion percentage.
- Application of filters to analyze a certain part of the site or specific visitation.
- Application of the Analytics history for behavioral analysis of visitors.